An idea for a commercial.
Dude1 and Dude2 are looking at a halfed loaf of bread topped with lettuce and tomatoes on a countertop. They are looking at it, seemingly confused.
Dude1: What IS that?
Dude2: uh, ( squints and looks closer ) .. Hm, I don't know.
Dude3 walks up and places a few slices of proscuitto on it.
Dude1 and Dude2: It's a sandwich!
Joe's Lunch Meat,... It makes a sandwich.